UX STRATEGIST | PHILADELPHIA, PA
I find the problem behind the problem
Acquisitions. Restructures. Rapid scale. Eight years specializing in finding and fixing systemic failures for organizations in their most pivotal moments. Misdiagnosed problems become expensive ones at the intersection of high-stakes and low-clarity, and that’s where I do my best work.
Selected Work
Flagship · UX Strategy · Infrastructure
Designing Infrastructure to Stabilize Onboarding
A dashboard request became a platform-wide infrastructure initiative after discovery revealed the real problem was an onboarding process the platform was never built to handle at scale.
UX Strategy · Internal Tools · AI Integration
5 Alarm: Designing Internal Tools for B2B Media Licensing
Strategic research and design for an internal B2B media licensing dashboard with AI-assisted search integration, serving a complex internal user base with competing workflow needs.
UX Strategy · Feature Design · Bulk Actions
Designing for Compliance: Pretest Infrastructure and Bulk Action Patterns at Scale
Strategic initiative for pretest/posttest feature development and bulk action pattern implementation.
UX Strategy · Information Architecture · Acquisition Recovery
Rebuilding Student Engagement Reporting from Behavioral Memory
Research and design-definition initiative to close critical feature parity gap for acquired AES users.
Systems thinker.
Strategic advocate.
Problem finder.
I've spent years embedded in complex product environments learning how systems behave and break. The thing I bring that's harder to teach is the instinct for anticipating structural failures before they materialize, and building the organizational conditions for the right solutions to ship as designed.
More about me →Specialization
UX Strategy · Systems Thinking · Organizational Alignment · Research & Discovery
Industries
EdTech · Healthcare · Media & Licensing · B2B SaaS · E-Commerce
Approach
Diagnose before designing. Reframe before building. Advocate for the conditions that let right solutions ship.
Let's work together
Got a problem worth solving?
I'm open to senior strategy roles and select consulting engagements. If you're building something that needs someone who can see around corners, let's talk.
Get in touch →