UX STRATEGIST | PHILADELPHIA, PA
I find the problem
behind the problem
I specialize in diagnosing misattributed problems, reframing broken briefs, and delivering infrastructure that addresses root causes rather than symptoms, for organizations that didn't know they needed it.
Selected Work
Flagship · UX Strategy · Infrastructure
Designing Infrastructure to Stabilize Onboarding
A dashboard request became a platform-wide infrastructure initiative after discovery revealed the real problem was an onboarding process the platform was never built to handle at scale.
UX Strategy · Internal Tools · AI Integration
Anthem: Designing Internal Tools for B2B Media Licensing
Strategic research and design for an internal B2B media licensing dashboard with AI-assisted search integration, serving a complex internal user base with competing workflow needs.
UX Strategy · Feature Design · Bulk Actions
Coming Soon
Reserve this spot for the pretest/posttest case study or another strategic initiative.
Systems thinker.
Strategic advocate.
Problem finder.
I've spent years embedded in complex product environments learning how systems behave and break. The thing I bring that's harder to teach is the instinct for anticipating structural failures before they materialize, and building the organizational conditions for the right solutions to ship as designed.
More about me →Specialization
UX Strategy · Systems Thinking · Organizational Alignment · Research & Discovery
Industries
EdTech · Healthcare · Media & Licensing · B2B SaaS · E-Commerce
Approach
Diagnose before designing. Reframe before building. Advocate for the conditions that let right solutions ship.
Let's work together
Got a problem worth solving?
I'm open to senior strategy roles and select consulting engagements. If you're building something that needs someone who can see around corners, let's talk.
Get in touch →